Developing the perfect
Getting your brand name right the first time
The importance of developing a good brand name is often overlooked. Getting it right the first time can save you much distress, time and money. At Spark, our suite of branding services deals with brands at a holistic level and our brand naming program is a vital component of this. Our unique naming methodology will get your business on the right track the first time.
What’s in a name?
Memorable Name
A good brand name has a strong association with the product or organisation and should tell a great story that creates an emotional bond with an audience to impress a long lasting memory.
Easy to Read
Good brand and business names need to be easy to read and pronounce. Even a child should be able to see the name and say it at once.
Availability
The choice of brand name, as important as it is, should be available. The name should be available to register as a corporation name and business name, with availability across national and international borders if required. Is the domain name available or is there another name that works better for the domain?
Brand & Trademark
How does the brand name work in its visual form? Will it require trademark registration and product or brand extensions, and if so how will this be managed? At Spark our team has the depth to provide advice on these matters plus a network of partners to make this a reality for you.
End-to-end
brand development
At Spark we have a comprehensive range of branding services. The logical next step from the brand naming service is our brand strategy. The brand strategy deals with two important aspects of the brand: firstly the visual aspects and secondly the communication messaging or the personality of the brand.
Remember the core difference of our products is that they are complete and end to end solutions so you are never left stranded. Spark is always here to help with your next step.
Turn your business into a brand your customers admire and trust.
Talk to Spark, your branding agency.
Testimonials from our clients
Watch Judith’s Story
“The way they simplified everything for us was absolutely fantastic”.
Watch Steven’s Story
“It would take a lot to change our minds and think outside of Spark.”
/01.
The Spark team did a great job, they exceeded all the expectations. Very professional, responsive team with a strong focus on customers’ needs. Recommend!
Anastasia Melnichenko
MU Group
/02.
Thank-you to the team at Spark Interact! I was blown away by the level of hands on involvement the team provided.
Tom Belcher
Stone Developments
/03.
The people at Spark are cutting edge creatives and always put the client first. I highly recommend this team to anyone wanting to refresh, rebrand or create an image from scratch.
Leo Rezej
Mason Macleay Group
/04.
Listened to our needs and delivered us an amazing product. Highly recommend!
David Labib
Kings Security Doors
/05.
100 percent recommendation. A lovely team, that actually listens to the clients needs.
Barry Cussell
LED Lighting
/05.
Communicated the game plan well and executed all tasks even better. Couldn’t recommend them more.
John Paea
Brand Naming FAQs
What is brand development?
Developing your brand means that you are building the connections that marry the core values of your company to the product or service that you provide. USA Brand development services focus on cultivating personas for businesses that audiences can easily recognise, well distinguished from their competitors. A strong brand keeps you well positioned within consumers’ thoughts and will bring in eager talent with aspirations of working for your company. The end goal for brand developers is for your brand name and image to be associated with quality, reliability and trust.
What is the process for brand naming?
The brand naming process starts with setting out clear objectives for what you want your brand to communicate, before you’ve even started brainstorming ideas. You need to identify the core image your company wants to project, only then can you begin a brand naming workshop.
Settle on a few options and test them out. Use persona testing, word association, and comparisons to competitors to see if the brand name you’ve come up with aligns with your objectives. Finally, make sure that you can trademark it! It’s always worth checking that a business name isn’t already in use.
Why do you need a unique brand name?
Your brand name is what sets you apart from your competitors. Your business may offer the same service, or better, but ultimately it is the name that the customer remembers that makes the difference. The brand naming conventions of today suggest that you create something unique so that you can encourage word of mouth marketing within your customer base. With a memorable name that signifies your service, you’ll evoke your brand effortlessly when your customers are looking to buy.
What are some useful brand naming techniques?
There is no single best branding and naming strategy, but there are a lot of options that have been proven to work! Consider these brand naming techniques:
- Look internally – leverage names of founders or recognisable assets
- Adopt an existing name – Ajax, Nike, Pandora; big companies have shown that you can draw from history and mythology.
- Make it up – using a completely untranslatable word can really strike your audience; it’s why we say Google instead of search today.
- Combine – try a compound of two words that represent your service, like PayPal or SnapChat.
What are the top guidelines for brand naming?
Your business needs a brand naming strategy, especially if you are looking to have an online presence. There are many pitfalls you can fall into, but we recommend you consider the following brand naming guidelines to avoid them:
- Make it is easy to say and easy to spell
- Make sure it is not similar to any of your competitors’ branding
- Check that it is not offensive, in any language
- Don’t make it too niche. Try to create something that will make sense once your company expands.
What are some common brand naming ideas?
If you don’t have the capacity to hire a brand naming service, there are few methods that can help you to think creatively when coming up with brand naming ideas. The simplest option is to use the surnames of your company’s founders, but a name that really sells the benefits of your service is best. Also, try to create something that can be used as a verb, something that customers can drop into everyday conversation. Finally, if you want to stay relevant, make sure it’s a name that won’t become old fashioned over time!
Want to discuss a project?
Let’s start something great! Book a free consultation with Spark.
How to find us
Level 8 Suite 807, 46-56 Kippax Street
Surry Hills NSW 2010
We’re only a 5 min walk from Central station. There’s plenty
of kerbside parking in the area, plus covered parking on Holt
Street.
- Get to Spark from Alexandria
- Get to Spark from Bankstown
- Get to Spark from Bondi
- Get to Spark from Campbelltown
- Get to Spark from Liverpool
- Get to Spark from Parramatta
The fastest route is usually via the M5 and M1, exiting at Fitzroy St and into Surry Hills.
We’re a 13 min drive down Oxford St and Moore Park Rd. Continue until you hit Foveaux
St and you’re just one street over from Spark HQ!
Take the M5 and M8 into the city, or it’s just one train from Campbelltown Station to Central Station.
Travel via the M5 and M8 to get into USA city, then enter Kippax St from Elizabeth St.
You can hop on an express train at Parramatta Station to get to Central. Or follow the M4 into the city and to Surry Hills.
It only takes 15 mins to drive to us via McEvoy St or Bourke Rd. Or you can catch a train
from St. Peters right up to Central Station.
